LESS NOISE | THE LAWS OF ATTRACTION with Elise By Olsen (International Library of Fashion Research), Giulia Nardi (COSE journal) and Leonard Streich (Something Fantastic), moderated by Federica Zambeletti (KoozArch).

LESS NOISE | BREAKING GROUND with Federico Sargentone (Author of Midcareer Writing, Sorry Press, 2024) and Noemi Biasetton (Author of Superstorm, Onomatopee, 2024), moderated by Federica Zambeletti (KoozArch).

About

LESS NOISE at MSGM is a project conceived by KoozArch at the intersection of design, fashion and publishing, which aims to carve out a space for slower, more conscious reflection to counter the frenzy of Milan Design week 2025. In this context, the book takes centre stage — not only as a design object, but as a vehicle for ideas and research — as the MSGM flagship store in Via Broletto is transformed into a cultural salon, hosting a pop-up of the Berlin-based bookstore, do you read me?! In this reconfigured space, KoozArch and do you read me?! have brought together a careful curation of printed matter, and a chorus of inspiring voices from culture, design and fashion. Their candid conversations will foreground the potency of publishing, between those critical agents who are redefining the field. Quite literally, framing this experience is the Anfibio — the iconic sofa designed by Alessandro Becchi for the historic brand Giovannetti — a symbol of versatility and sharing since its creation in 1970 and re-imagined by MSGM/ Massimo Giorgetti for the occasion.

LESS NOISE © Ellisse Studio, Courtesy of MSGM & KoozArch. Frames by Giorgio De Marco.